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5 min read • Jul 13, 2026
Marc Cain manages an internationally established business model with multiple sales channels and a highly complex IT landscape.
To reduce the growing complexity of its existing system landscape while improving transparency and operational control, the company decided to redesign its retail and finance processes and consolidate them on a single platform.
Discover how Marc Cain implemented an integrated solution based on Microsoft Dynamics 365 and BE-terna Fashion.
Marc Cain is an internationally renowned premium women's fashion brand. Founded in 1973, the owner-managed company operates its global business from its headquarters in Bodelshausen, Germany. The company maintains its own production facilities in Germany and, according to company information, employs more than 853 people in Germany.
Its selective distribution network includes 119 Marc Cain stores (company-owned and partner stores) as well as more than 1,000 multi-brand points of sale across 57 countries.
Marc Cain operates a mature, multi-layered IT landscape in which standard software solutions and custom-developed applications are closely interconnected.
While several business areas continue to rely on dedicated in-house solutions, the company recognized the need to modernize its retail and finance processes independently while ensuring they would integrate seamlessly into the overall system architecture.
Initially, retail and finance were evaluated as separate initiatives. During the software selection process, Marc Cain decided to leverage the synergies between both areas by implementing a shared platform.
Microsoft Dynamics 365 was selected as the foundation. BE-terna Fashion for Dynamics 365 Finance and Operations extended the platform with industry-specific capabilities tailored to the requirements of an internationally operating fashion company.
At the same time, Marc Cain deliberately retained its existing system landscape. Non-retail processes continue to run on proprietary applications, while retail and finance operations have been consolidated on the central platform.
Bringing retail and finance together on a common platform delivered significant benefits but also introduced new operational requirements.
Because both business areas now share the same system foundation, releases, updates, and process changes require closer coordination. This increases alignment efforts and creates new operational challenges.
At the same time, this tighter integration provides the foundation for greater transparency and end-to-end business processes. Marc Cain successfully managed the additional complexity through clear governance structures, close collaboration between teams, and a phased implementation approach.
During the selection process, Marc Cain evaluated several solution providers. The following factors proved decisive:
"Our previous system landscape had evolved over many years and had naturally become very complex. Our objective was to reduce this complexity, simplify interfaces, and create more efficient processes through increased automation. Bringing retail and finance closer together turned out to be an additional advantage."
Thilo Konstanzer Director Finance, Marc Cain
Following the sales and presales phases, the project began with Initiate Workshops, during which both teams jointly refined the project scope and implementation strategy.
Finance and retail workstreams started in parallel in early 2024, while the go-lives were deliberately staggered:
This phased approach allowed Marc Cain to stabilize its financial processes before migrating its retail operations to the new platform.
As expected for a project of this scale, implementation required continuous coordination. Different business requirements and priorities had to be aligned throughout the project.
One key component of the solution is distributed order management. The system automatically determines the optimal inventory location to fulfill each customer order.
"We wanted to provide our customers with the same brand experience across all channels—whether shopping in-store or online. At the same time, our internal processes needed to become more integrated and transparent."
Fabienne Klett Director Retail, Marc Cain
Close collaboration between all project teams proved essential to the project's success.
"A project of this magnitude requires openness and commitment from both sides. Together, we prioritized requirements, continuously refined the solution, and step by step built a stable platform."
Sebastian Koch Project Manager FSCM, BE-terna
Today, Marc Cain's system landscape is clearly structured.
Custom-developed applications continue to support non-retail business areas, while retail and finance processes operate on a shared central platform.
BE-terna supported Marc Cain throughout the entire transformation—from the initial strategic evaluation and software selection to the successful go-live—and continues to support the company in the ongoing development and optimization of its platform.
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