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Customer Relationship Management (CRM) software is a set of tools that help companies manage customer data and interactions. The software enables companies to effectively support customers throughout their journey and understand and respond to their needs. CRM software is currently one of the fastest-growing types of business software. Being customer-centric is the new way to run your business.
The purpose of Customer Relationship Management (CRM) is to create and maintain strong and meaningful relationships with customers throughout the entire customer lifecycle.
This ultimately improves customer loyalty and retention - and drives business growth. CRM software consolidates and organizes customer information and provides a holistic view of each customer's history, preferences, and interactions with the company.
CRM software targets all kinds of industries and business sizes. We can adapt the software to the needs of small and medium-sized businesses. It helps them establish and maintain strong customer relationships without the need for extensive resources.Larger organizations with complex customer interactions benefit from the advanced features of CRM software. It helps them handle large volumes of data and help managing relationships across various departments.
Business owners and managers apply CRM to get insights into customer behavior, preferences, and trends. They can use this information to make informed decisions, set strategies, and allocate resources effectively
Sales teams apply the software to better manage leads , opportunities, and sales pipelines. They can track customer interactions, prioritize leads, and forecast sales.
(How can CRM help sales team)
Marketing teams apply CRM for marketing automation and c ampaign management. They also use it to track customer engagement and analyze data to improve targeting and segmentation.
Customer Service and Support Teams apply the software to better manage customer inquiries, complaints, and support requests. Access to customer history and information helps provide better and more personalized service.
A spreadsheet is probably sufficient if you have under 100 contacts or if you only have to track static customer information. This is, for instance, name, email address, phone number, etc. However, if you want to track and analyze dynamic customer data, you need CRM software. CRM software offers several advantages over using spreadsheets:
The reasons for hosting applications on-premises are often security concerns or regulations that prevent you from storing personal data in the cloud. However, we recommend online CRM.
An online solution allows you to access your CRM from anywhere and anytime. It offers you a so-called »evergreen« environment, meaning you are always up to date with all the latest updates and features. The service provider handles backups, and you do not have to deal with server maintenance and updates. A team of experts handle security, which means that your data is secure and safe from hackers.
If you decide to go with an on-premises solution, make sure to check all the requirements. Many CRM solutions have quite high requirements for database, CPU, and RAM.
You also need to consider the client aspect. Does the solution provide a web client? And is the application supported across all types of devices (i.e. Android, iOS, Windows, Linux, etc.).
We can help you get properly started. This will save you time and resources in the end.
Need more details? Read more in our Blog post: 10 things to consider before purchasing a CRM
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