11.1 Facebook Pixel (custom audience)
This website uses "Facebook Pixel" by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, it may be used to track the behaviour of users after they have seen or clicked on a Facebook ad. This process is used to analyse the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimise future advertising measures.
The data collected is anonymous for us and does not give us any information about the identity of the user. However, the data is stored and processed by Facebook, which means that it is possible to connect the respective user profile. Furthermore, Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/ ). You can enable Facebook and its affiliates to operate ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
Consent to the use of Facebook Pixel may only be given by users who are older than 13 years of age. If you are under the age stated above, please ask your parent or guardian for permission.
To deactivate the use of cookies on your IT system, you can adjust your browser's settings so that cookies can no longer be stored on your IT system in future or so that cookies that have already been stored are erased. However, disabling all cookies may mean you may no longer have access to certain functions on our website. You may also disable the use of cookies by third parties such as Facebook on the Digital Advertising Alliance website below: https://www.aboutads.info/choices/
In addition, you can disable cookies for distance measurement and advertising purposes on the following websites:
- http://optout.networkadvertising.org/
- http://www.youronlinechoices.com/uk/your-ad-choices/
Please note that this setting will also be deleted if you delete your cookies.
11.2 Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.com/about/) (Gordon House, Barrow Stree t, Dublin 4, Ireland; hereinafter referred to as "Google"), on our website. As part of this, pseudonymised user profiles are created and cookies (see the section on "Cookies") are used. The information generated by the cookie about your use of this website, such as your browser
- browser type/version
- operating system
- referrer URL (website previously visited), host
- name of the accessing computer (IP address) and
- time of server request,
is transmitted to a Google server in the US and stored there. This information is used to evaluate your use of this website, to compile reports on the website activities, and to perform further services linked to website and internet use for market research purposes and to tailor the design of this website. This information may also be sent to third parties if this is legally required or if third parties process this data on behalf of Google. Under no circumstances will your IP address be associated with any other data. IP addresses are anonymised so that it is not possible to assign them to individuals (known as IP masking).
You may refuse the use of cookies by selecting the appropriate settings on your browser; however, we would point out that this may result in you not being able to use all the features of this website.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
You can also prevent the data generated by the cookie about your use of the website (including your IP address) from being sent to and processed by Google by downloading and installing the available browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en ).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from capturing data by clicking on the following link: Deactivate Google Analytics. This sets an opt-out cookie that prevents the future collection of your data when visiting this website. The opt-out cookie is only valid on this browser and only for our website and is stored on your device. If you erase the cookies stored for this browser, you will need to reset the opt-out cookie.
Additional information on data protection with respect to Google Analytics is available on the Google Analytics website in the help section (https://support.google.com/analytics/answer/6004245?hl=en).
11.3 Google Analytics Remarketing
We have integrated services by Google Remarketing on this website. Google Remarketing is a Google Ads feature that enables a company to display advertisements to internet users who have previously visited the company's website. Integrating Google Remarketing therefore allows a company to create user-based advertisements and consequently to display advertisements of interest to that particular internet user.
Google Remarketing services are operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of Google Remarketing is to display advertisements that are relevant to your interests. Google Remarketing allows us to display advertisements that are tailored to the individual needs and interests of internet users through the Google advertising network or on other websites.
Google Remarketing places a cookie on your IT system. Setting cookies enables Google to recognise visitors to our website who subsequently visit websites that are also members of the Google advertising network. Every time you visit a website that has integrated Google Remarketing services, your browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as your IP address or browsing behaviour, which Google uses, among other things, to display advertisements relevant to your interests.
Cookies are used to store personal information, such as the websites you visit. Each time you visit our website, this personal data, including your IP address, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through this technical process to third parties.
As stated above, you can prevent cookies being placed by our website at any time by adjusting your web browser's settings to permanently refuse cookies. Adjusting the browser's settings in this way would also prevent Google from placing a cookie on your IT system. In addition, a cookie already placed by Google Analytics can be deleted at any time through a web browser or other software programs.
You also have the option to object to Google's interest-based advertising. To do this, you must visit www.google.com/settings/ads from each of the web browsers you use and adjust the settings there as desired.
These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.
Additional information and Google's privacy policy can be found at https://www.google.com/policies/privacy/.