Privacy Policy

Data privacy

BE-terna places great emphasis on the security of user data and on compliance with legal data protection regulations. The collection, processing and use of personal data are subject to the provisions of currently applicable laws and the EU General Data Protection Regulation (DSGVO). According to Article 4 (1) of the DSGVO, personal data means any information relating to an identified or identifiable natural person. 

Privacy policy

BE-terna warrants that it shall only collect, process and store user data that is generated in the context of processing user requests and for internal purposes. 

No data shall be transferred to third parties without the consent of the data subject or without the legal basis to do so. 

Data transmission – SSL encryption

This website uses 256-bit SSL (AES 256) encryption technology. All user data is encrypted for transmission. This includes the user’s IP address. 


This website uses browser cookies. Cookies are small text files stored locally in the cache of the user’s browser. These cookies make it possible to recognise the browser. The files are used to help the browser navigate the website, and so that all functions can be used to their full extent. 

User control of cookies

Browser cookies: The user can configure all browsers so that cookies are only accepted subject to confirmation. It is also possible to configure the settings so that only cookies for pages currently being visited are accepted. All browsers have functions that make the selective deletion of cookies possible. The acceptance of cookies can also be switched off in general. However, this may mean restrictions to the ease of use of this website. 

Use of first-party cookies (Google Analytics cookies)

Recording Google Analytics cookies:

Unique users: Google Analytics cookies record and group user data. All activities during a visit are aggregated. Google Analytics cookies are set to differentiate between users and unique users.

User activities – Google Analytics cookies also store data about the start and end time of a visit to the website, and how many pages the user viewed. When the browser is closed or after the user has been inactive for an extended period of time (default: 30 minutes), the user session is ended and the cookie records the visit as terminated. The date and time of the first visit are recorded as well, along with the total number of visits per unique user. 

For further information:

The user can block the transmission of data (including the IP address) recorded by the cookie and related to the use of the website to Google and the processing of this data by Google by downloading and installing the browser plugin under the following link:;

Switch off or removing cookies (opt-out)

Every Web browser has options for restricting and deleting cookies. Further information is available on the following websites:

Internet Explorer:


Google Chrome:


Use of Google Analytics

BE-terna uses Google Analytics, a Web analysis service of Google Inc. (‘Google’). Google Analytics uses cookies, which are text files stored on the user’s computer for the purpose of analysing the use of the website. The information generated by the cookie about the use of this website is generally transmitted to and stored by Google on servers in the USA. Google will use this information on behalf of the operator of this website for the purpose of evaluating the use of this website, compiling reports on website activities and providing other services relating to website activity and Internet usage to the website operator. 

The IP address transmitted by the user’s browser within the framework of Google Analytics is not combined with other data by Google. The user can prevent the storage of cookies through a corresponding setting in the browser software. 

The user can also prevent the transmission of data (including the IP address) recorded by the cookie and related to the use of the website to Google and the processing of this data by Google by downloading and installing the browser plugin under the following link:;

Use of Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager only implements tags. No cookies are set and no personal data is recorded. Google Tool Manager triggers other tags that may record data. Google Tag Manager does not access this data. In case of deactivation at the domain or cookie level, all tracking tags remain active if they are implemented with Google Tag Manager. Further information about Google Tag Manager is available under the following link:

The user can prevent the transfer of all Google Tag Manager tags. To do so, the user has to click the following opt-out link in order to store the Google Tag Manager deactivation cookie in the user’s browser. 

Deactivate Google Tag Manager for this browser 

Use of Google Maps

BE-terna uses Google Maps (API) from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’). When sub-pages in which the map from Google Maps is integrated are called up, information about the use of the BE-terna website (such as the user’s IP address) is transmitted to Google servers in the USA where it is stored. 

Google may transfer this information to third parties where required to do so by law, or where such third parties process the data on Google's behalf. Google shall not link the user’s IP address with other Google data. In spite of this, it would be technically possible for Google to utilise user data received through the use of Google Maps for the identification of users, to prepare personality profiles of users on this basis or to process and use the data for other purposes; BE-terna has no influence nor is it able to exert influence in each of the aforementioned cases. 

Google terms of use:

Additional Google Maps terms of use:

Information on data privacy related to the use of Google Maps:

If the user does not consent to the future transmission of their data to Google in the course of using Google Maps, it is possible to deactivate the Google Maps service entirely by deactivating JavaScript in the browser. Google Maps and therefore the display of maps on can then not be used. 

Use of Google AdWords – conversion tracking

BE-terna uses Google AdWords and conversion tracking within the scope of Google AdWords. The cookie for conversion tracking is set when a user clicks on a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. When the user visits pages on this website and the cookie has not expired yet, Google and BE-terna can detect that the user clicked the ad and was redirected to this page. Thus cookies cannot be tracked via the websites of AdWords users. 

The information collected with the help of the conversion cookie is used to prepare conversion statistics for AdWords users who have opted for conversion tracking. BE-terna obtains the total number of users who have clicked its ad and were redirected to a page with a conversion tracking tag. BE-terna does not receive any information that allows the user to be personally identified. If the user does not want to take part in tracking, they can object to this use by deactivating the Google conversion tracking cookie in the user settings of the browser. Subsequently, the user is not included in the conversion tracking statistics. 

Further information about the Google data privacy policies can be found at:

Use of YouTube

YouTube functions for the display and playback of videos are integrated in the BE-terna website. These functions are offered by YouTube, LLC 901 Cherry Ave., San Bruno, CA 94066 USA. Further information can be found in the YouTube privacy policies. 

The enhanced privacy mode is used here, which, according to the provider, starts recording user information only upon playback of the video(s). When the playback of embedded YouTube videos is started, YouTube uses cookies to collect information about user behaviour. According to YouTube, this is used among other things to record video statistics, increase user-friendliness and prevent misuse. Independently from the playback of the embedded videos, a connection to Google’s ‘DoubleClick’ network is established each time the BE-terna website is called up, which may trigger additional data processing operations outside the influence of BE-terna. 

Further information about YouTube’s data privacy provisions can be found at:


The user has the option to subscribe to the BE-terna newsletter. The user has the right and option to unsubscribe from the newsletter at any time. For this purpose, simply send a corresponding e-mail to An unsubscribe link in the newsletter itself may also be used.


This website uses the services of MailChimp to send newsletters. This service is provided by Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service which organizes and analyzes the distribution of newsletters. If you provide data (e.g. your email address) to subscribe to our newsletter, it will be stored on MailChimp servers in the USA.

MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.

We use MailChimp to analyze our newsletter campaigns. When you open an email sent by MailChimp, a file included in the email (called a web beacon) connects to MailChimp's servers in the United States. This allows us to determine if a newsletter message has been opened and which links you click on. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to a specific recipient. It is used exclusively for the statistical analysis of our newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to your interests.

If you do not want your usage of the newsletter to be analyzed by MailChimp, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter directly on the website.

Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent at any time by unsubscribing to the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and those of MailChimp. Data we have stored for other purposes (e.g. email addresses for the members area) remains unaffected.

For details, see the MailChimp privacy policy at

Completion of a data processing agreement

We have entered into a data processing agreement with MailChimp, in which we require MailChimp to protect the data of our customers and not to disclose said data to third parties. This agreement may be viewed at the following link:

E-mail security

The user agrees to electronic communication by making contact with BE-terna via electronic means. The user is advised that e-mails may be read without authorisation or changed in the course of transmission. BE-terna uses software to filter out unwanted e-mails (spam filter). This spam filter may reject e-mails incorrectly identified as spam due to certain characteristics.

Right to information

According to Article 15 of the General Data Protection Regulation (DSGVO), the user has a right to obtain information free of charge about their stored data, and a right to the correction, blocking or deletion of that data (Article 5, Paragraph 1 d), e), Article 12 and Articles 17–19 DSGVO). Upon request BE-terna shall inform the user in writing regarding what personal data of the user has been stored in accordance with the applicable laws. This information is provided free of charge. 

Right of the user to object

If the user does not wish for data to be actively used for internal purposes by BE-terna, the user has the right to object to this use and processing at any time pursuant to Article 21, Paragraph 2–4 DSGVO. For this purpose, simply send a corresponding e-mail to The special case of a statutory blocking of data instead of a data erasure mandated under Articles 17–19 DSGVO hereby remains unaffected. 

Data transmission and recording for internal system and statistical purposes

When accessing this website, the user’s Internet browser automatically transmits data to the Web server for technical reasons. Each dataset consists of the date and time of access, the URL of the referring website, the accessed file, the amount of data transmitted, the browser type and version, the operating system and the IP address of the user. Attribution of this data to a specific person is not possible. 

Security by means of technical and organisational measures

According to Article 32, Paragraph 1 DSGVO, BE-terna uses technical and organisational measures in the processing of data to protect personal data against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. The implemented security measures are improved on an ongoing basis in line with technological developments. 

Protection of minors

Persons under the age of 16 are not permitted to transmit personal data to BE-terna without the consent of a parent or guardian. Persons under the age of 16 are only permitted to provide personal information to BE-terna with the express consent of a parent or guardian, or if they are 16 year or older. This data is processed in accordance with this privacy policy. 

Trademark protection

All logos and trademarks mentioned here are the property of the respective owner. Trademarks and names are specified for informational purposes only.