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Our comprehensive customer relationship management (CRM) solution for the hospitality industry helps you deliver more personalized experiences, streamline operations, and build long-term guest loyalty. Designed to map every touchpoint of the customer journey, it empowers your team to boost satisfaction and improve performance.
Whether you're a hotel chain or resort, your guests are at the heart of everything you do. That’s why BE-terna Hospitality CRM is here to help you exceed expectations—enabling you to move from being a service provider to becoming a truly exceptional host.
BE-terna Hospitality CRM delivers real business value—empowering your team to work smarter and exceed guest expectations.
Built on Microsoft Dynamics 365, this solution connects seamlessly with your property management and central reservation systems—bringing everything together in one intuitive interface for your team. It supports omnichannel communication and empowers B2B sales and loyalty programs, so you can run personalized, event-based marketing campaigns at every stage of the guest journey. With intelligent data integration and machine learning, you gain a complete view of your customers—helping you make informed decisions that deliver measurable results.
Track and analyze every guest interaction to create seamless, personalized experiences across all touchpoints.
Start building relationships from the very first moment—create impact through full omnichannel support.
Help guests find the right offer by meeting their criteria, answering questions, and guiding them smoothly to the final step.
Use guest data before they arrive at the property to deliver messages that are both personal and relevant.
Make every arrival feel personal. Offer relevant services that help guests feel welcome and valued.
With Hospitality CRM, easily identify the next best offer based on guest preferences and interests.
Turn each departure into an opportunity. Capture preferences, consents, and feedback to enrich future interactions.
Keep the connection alive. With all data in one place, you can follow up with care and run loyalty initiatives that guests remember.
High-quality data enables deeper insight into customer behavior
Automate and optimize your sales processes with tools that enhance efficiency and precision.
Strengthen guest relationships and drive repeat bookings with a loyalty program that delivers real value.
Support every step of the reservation journey with seamless tools and unified processes.
Turn data into insights with powerful analytics that support smarter decision-making.
Reach the right guests with the right message—automatically and at the perfect time.
Customers don’t think in channels. Yet many contact centers still manage voice, chat, email, and social media in separate systems. The result? Delays, missed context, and lower satisfaction—for both teams and customers. Let’s be honest: Traditional contact centers weren’t built for today’s expectations. Long wait times, disconnected systems, and overworked teams make it harder to provide the kind of service people deserve. Now, that changes.
Hospitality CRM (Customer Relationship Management) is a solution designed to help hospitality businesses manage guest relationships more effectively. It organizes and automates customer interactions, making it easier to understand guest behavior and preferences. These insights can be used to boost engagement, increase loyalty, and enhance overall guest satisfaction.
Hospitality CRM collects guest data from various sources and interactions, then analyzes and organizes it into a unified guest profile. This 360-degree view gives hotels a deeper understanding of each guest—enabling personalized, meaningful interactions that enhance the overall experience.
Hospitality CRM is purpose-built to meet the specific needs of the hospitality industry. Unlike generic CRM systems, it offers targeted features that deliver more focused and effective results for hotels, resorts, and other hospitality businesses.
These include 360-degree guest profiles, deduplication of guest information, GDPR-compliant data handling, advanced segmentation, and loyalty program management. The solution also provides valuable insights and analytics to help hospitality businesses better understand their guests and optimize operations.Hospitality CRM, as the name suggests, is a customer relationship management system specifically designed to address the unique challenges and opportunities of the hospitality industry, provides more focused and effective results. It includes features that are particularly relevant to hotels, resorts, and other hospitality businesses, such as unique 360-degree guest profiles, deduplication of guest information, GDPR management, advanced guest segmentation, and loyalty management. The solution also provides insights and analytics to help hospitality businesses better understand their customers and optimize their operations.
