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Comprehensive Hospitality Customer Relationship Management (CRM) solution, built to improve your performance, map out customer journey, elevate guest experience and boost loyalty.
As a hotel chain or resort your guests are your top priority. That's why BE-terna Hospitality CRM is designed to help you meet their growing expectations, transforming you from a service provider to a truly exceptional host.
Built on Microsoft Dynamics 365 technology, this solution integrates seamlessly with your property management and central reservation systems, providing a unified front-end user interface for agents and supporting omnichannel interactions. Advanced features, including support for B2B sales processes and loyalty programs, allow you to deliver personalized, event-based marketing campaigns before, during, and after a guest's stay. Harnessing the power of cutting-edge machine learning algorithms, our solution integrates data from multiple sources to deliver a 360-degree view of your customers, giving you the insights and decision-making power you need to drive better outcomes for your business.
High-quality data empowers a better understanding of customer behavior
Automate and improve your sales processes
Enhance your loyalty program and make your guests come back
Support and enhance each step of the reservation process
Use advanced analytics and make better business decisions
Use advanced guest segmentation and promote a perfect offer
Track and analyze all interactions with guests, ensuring a seamless and personalized experience.
Begin building relationships with your guests from the very beginning - make an impact with full omnichannel support.
Help your guests find the right offer that will meet all their criteria, answer additional questions and direct them to the final step.
Leverage the data you have on your guests before they arrive at the property and deliver personalized and relevant messages.
You already have all the information you need to make an arrival personal. Offer additional services and make the guest feel welcome and special.
With Hospitality CRM you can easily identify the next best offer based on your guest's preferences and interests.
Your guests are the most reliable source of information. Use the opportunity to capture their preferences, consents and opinions.
With all the information in one place, it's easy to stay in touch. Customer care, and loyalty activities will keep your guests' memories alive.
Hospitality CRM (Customer Relationship Management) is a software that helps businesses in the hospitality industry manage their customer relationships by organizing and automating their interactions with customers. It helps businesses understand customer behavior and preferences, which can be used to improve customer engagement, loyalty, and satisfaction.
Hospitality CRM software works by collecting guest data from various sources and customer interactions, which are then analyzed and organized into a single customer profile. The unique 360-degree guest profile allows hotels to gain a comprehensive understanding of their guests and to use this information to personalize and improve their customer interactions.
Hospitality CRM, as the name suggests, is a customer relationship management system specifically designed to address the unique challenges and opportunities of the hospitality industry, provides more focused and effective results. It includes features that are particularly relevant to hotels, resorts, and other hospitality businesses, such as unique 360-degree guest profiles, deduplication of guest information, GDPR management, advanced guest segmentation, and loyalty management. The solution also provides insights and analytics to help hospitality businesses better understand their customers and optimize their operations.
The hotel business is a tough business. External circumstances that can sometimes hit business like a bolt from the blue, and customers who demand better and more personalized service, make this business highly unpredictable but at the same time challenging and dynamic. For Jadranka Hotels, a hotel chain business that has been on the market for more than 70 years, these circumstances are everyday reality.