CRM for hospitality industry

Amaze your guests through an effective customer journey

Comprehensive Hospitality Customer Relationship Management (CRM) solution, built to improve your performance, map out customer journey, elevate guest experience and boost loyalty.

Hospitality CRM driven to face evolving industry challenges

As a hotel chain or resort your guests are your top priority. That's why BE-terna Hospitality CRM is designed to help you meet their growing expectations, transforming you from a service provider to a truly exceptional host.

Unlock the full potential of your hotel with substantial benefits

Personalized Customer Experience

By collecting and analyzing data about guests, such as their preferences, booking history, and behaviors, you can create unique and customized experiences that meet the specific needs of each individual guest. Offering personalized and seamless experiences differentiates you from competitors and enables you to build stronger relationships with guests, leading to increased customer satisfaction and loyalty.

Enduring Customer Loyalty

With advanced module to support your loyalty program, Hospitality CRM enables you to easily maintain a database of your loyal guests and their preferences, allowing you to personalize communication and offerings. Tracking scores and rewards incentivizes guests to continue choosing your hotel offering exclusive benefits and discounts. The ability to manage promotions through vouchers enables you to launch targeted campaigns and offers to engage guests and create long-lasting relationships.

Experience the power of technology

Built on Microsoft Dynamics 365 technology, this solution integrates seamlessly with your property management and central reservation systems, providing a unified front-end user interface for agents and supporting omni-channel interactions. Advanced features, including support for B2B sales processes and loyalty programs, allow you to deliver personalized, event-based marketing campaigns before, during, and after a guest's stay. Harnessing the power of cutting-edge machine learning algorithms, our solution integrates data from multiple sources to deliver a 360-degree view of your customers, giving you the insights and decision-making power you need to drive better outcomes for your business.

Explore modules

CASE STUDY

Over 6,5 million of overnight stays per year

Find out how our client Valamar has created a memorable stay for millions of guests with the help of CRM solution.

Read Case Study

Dedicated data model

High-quality data empowers a better understanding of customer behavior

True 360° guest view
Reservations and stay support
PMS integration
Intelligent guest record identification: central guest profile created using the data collected in PMS during the reservation process

B2B sales automation

Automate and improve your sales processes

360° for B2B partners
Guided sales process (agencies, partners, multi-reservations, allotments)
Proposal and contract templates
Stop booking notifications after sold-out capacities
Productivity targets and goal management
Office 365 integration (productivity tools)
Managing conference and event rooms (MICE)
Guided sales process (agencies, partners, multi-reservations, allotments)
Proposal and contract templates
Stop booking notifications after sold-out capacities
Productivity targets and goal management
Office 365 integration (productivity tools)
Managing conference and event rooms (MICE)

Loyalty program support

Enhance your loyalty program and make your guests come back

Manage members
Track score and rewards
Manage promotions through vouchers
Portal for guests

Reservation center support

Support and enhance each step of reservation process

Omnichannel reservation center support (chat, E-mail, social, calls, web)
Unified front-end user interface for agents
Support for key business processes (reservations, cancellations, changes) integrated with PMS
Complaint management