Comprehensive Hospitality Customer Relationship Management (CRM) solution, built to improve your performance, map out customer journey, elevate guest experience and boost loyalty.
As a hotel chain or resort your guests are your top priority. That's why BE-terna Hospitality CRM is designed to help you meet their growing expectations, transforming you from a service provider to a truly exceptional host.
Built on Microsoft Dynamics 365 technology, this solution integrates seamlessly with your property management and central reservation systems, providing a unified front-end user interface for agents and supporting omni-channel interactions. Advanced features, including support for B2B sales processes and loyalty programs, allow you to deliver personalized, event-based marketing campaigns before, during, and after a guest's stay. Harnessing the power of cutting-edge machine learning algorithms, our solution integrates data from multiple sources to deliver a 360-degree view of your customers, giving you the insights and decision-making power you need to drive better outcomes for your business.
High-quality data empowers a better understanding of customer behavior
Automate and improve your sales processes
Enhance your loyalty program and make your guests come back
Support and enhance each step of reservation process
Use advanced analytics and make better data-driven decisions
Use advanced guest segmentation and promote a perfect offer
Track and analyze all interactions with guests, ensuring a seamless and personalized experience.
Begin building relationship with your guests from the very beginning - make an impact with full omnichannel support.
Help your guests find the right offer that will meet all their criterias, answer additional questions and direct them to the final step.
Leverage the data you have on your guests before they arrive at property and deliver personalized and relevant messages.
You already have all the information you need to make an arrival personal. Offer additional services and make the guest feel welcome and special.
With Hospitality.CRM you can easily identify the next best offer based on your guest's preferences and interests.
Your guests are the most reliable source of information. Use the opportunity to capture their preferences, consents and opinions.
With all the information in one place, it's easy to stay in touch. Customer care and loyalty activities will keep your guests' memories alive.