MK-Illumination uses Microsoft and BE-terna for digitalisation in sales, marketing & project management
Case study

MK-Illumination uses Microsoft and BE-terna for digitalisation in sales, marketing & project management

4 min read May 05, 2020


A steadily growing company, MK Illumination is currently active in more than 120 countries with more than 1,300 employees in 42 subsidiaries across the globe. MK Illumination continues to cement its role as a pioneer with the creativity, design ingenuity, quality, and sustainable solutions in applies to its lighting products and designs. In order to boost its international cooperation in sales, marketing, and project management as much as possible, the company opted to implement the Microsoft Dynamics 365 Customer Engagement solution and partnered up with BE-terna to make it a reality. The project was launched in March 2020 and is set to go live in July 2020.

A digital quantum leap

Going forward, the CRM solution implemented will help to coordinate in all activities in marketing and sales with a view to creating optimised workflows. The time saved by doing this can then in turn be used for direct interaction with customers. Efficient project management is essential for MK Illumination when it comes to customer care. As such, involving the project managers, graphic designers and designers in the sales process was a key step in this project when it came to optimising all points of contact with the customer and reinforcing the brand’s image on the market.

MK-Illumination Managing Director and Chief Digital Officer Rogier Wesling expressed his satisfaction with the company’s partnership with BE-terna and Microsoft:
Here at MK-Illumination we have been in the midst of a very dynamic growth process for years. Creativity and customer proximity are our key concerns. We plan to further reinforce these values with our upcoming digitalisation project. In addition to this, we need more standardisation in our workflows and more speed in our global cooperation internally and with partners and customers. We chose BE-terna and Microsoft because the Microsoft D365 solution gives us the opportunity to optimise both processes and communication via one single platform. We felt like the team at BE-terna understood us from the word go; the solution scenarios presented were a perfect fit for our company.

Lighting the way

One added benefit that made BE-terna stand out in the selection process was BE-terna's agile approach to the implementation – one which fit in perfectly with MK-Illumination’s corporate culture. Both partners agreed on a gradual introduction of the new CRM system. The initial release in Sales and Marketing is set to take place promptly at the main headquarters so as to showcase the investment in digitalisation quickly and to ensure that the whole company, particularly the employees, can benefit from the advantages in summer 2020.

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Project results

  • Customer Engagement solution implemented
  • Improved coordination of activities in the Marketing & Sales division and in global in-house cooperation
  • Optimised workflows
  • Enhanced digitalisation
  • Simplified communication by means of one central platform

About MK Illumination

MK Illumination creates worlds of light, stages places with festive decorations and offers people true experiences. Through successful conception, contemporary design, products of reliable quality and careful implementation, the staging of emotional art works is successful. For every glowing occasion and in every size. With local, regional and international background. The innovative company offers complete solutions for festive decorative lighting concepts and is a professional product supplier for high-quality LED lighting designs. 

MK Illumination was founded in Innsbruck in 1996. The company now has 42 regional offices in over 120 countries worldwide. Due to the local proximity, the employees are familiar with the regional conditions, customs and requirements and in addition bring in valuable know-how on global trends from the worldwide MK network. MK Illumination is a constantly growing company. With its lighting products and lighting designs, MK Illumination plays a pioneering role in terms of creativity, design, quality and sustainable solutions.

MK Illumination employs over 1,300 people worldwide. Every year, the company implements well over 4,000 international projects together with its partners and customers.

Sector: Lighting
Products: Lighting products and designs
Main headquarter: Innsbruck (AT)
Employees: more than 1,300

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