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3 min read • Jun 02, 2026
Orders, returns, delivery inquiries, or questions about invoices: sales back office teams handle countless requests every day. Many companies process several hundred thousand cases each year, often with a high level of manual effort.
This is exactly where Agentic AI opens up new possibilities.
Orders, returns, or questions about deliveries: sales back office teams receive countless requests every day. Many companies handle a huge volume of communication every year, often with a high level of manual effort.
Traditional automation quickly reaches its limits in this environment. Incoming communication is rarely standardized. Orders arrive by email, Excel file, PDF, or even as a screenshot from a webshop. At the same time, the types of requests vary widely, from new orders and returns to complaints or delivery status inquiries.
Every request needs to be read, understood, and processed in the right context. This is exactly where Agentic AI opens up new possibilities.
Modern AI agents automatically analyze incoming requests, extract relevant information from documents, and trigger processes directly in the ERP system. This helps companies reduce manual effort significantly and ease the workload for their teams in daily business.
A typical scenario looks like this:
This significantly reduces manual effort. The AI does not only recognize content. It also understands context and turns it into specific actions. This is what sets it apart from traditional automation solutions.
In practice, a sales agent like this does not consist of a single AI component. Instead, several specialized agents work together.
A central orchestrator controls the process and delegates tasks to different sub agents. These agents handle tasks such as sales order processing, delivery status inquiries, returns and complaints, or invoice inquiries. AI tools also support the process by analyzing documents, understanding text, or matching data with the ERP system.
This modular structure makes the solution especially interesting. Once a company develops an agent or AI tool, it can often use it in other business areas as well.
Despite all technological possibilities, many companies consciously choose a human in the loop approach. AI prepares decisions, and employees review and confirm the results.
This creates transparency and strengthens trust in automated processes. At the same time, the workload remains much lower because teams no longer need to process every request fully manually.
This point is especially important: modern AI solutions can show how they reached a result. Employees immediately see which information the AI recognized and what it used as the basis for its suggested decision.
The real strength of Agentic AI does not end with the sales back office. Many capabilities of AI agents can also support other areas, such as:
Step by step, companies create the basis for more efficient processes across their entire ERP landscape.
Agentic AI helps companies make complex processes simpler, faster, and more efficient. The goal is not to replace people. Instead, AI supports teams by reducing repetitive tasks and creating more space for work that adds real value.
In times of rising expectations and growing process complexity, this combination of automation, transparency, and human control becomes an important success factor.
BE-terna developed an AI agent for order processing at outdoor equipment company VAUDE.
AI-agenten understøtter intern salg i to konkrete scenarier: Registrering af indgående ordrer i ERP-systemet, og hvis nødvendigt, generering af restordreoversigter til videreformidling til kunderne.
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