Internorm International reveals new perspectives for sales with the CRM solution Microsoft D365
Case study

Internorm International reveals new perspectives for sales with the CRM solution Microsoft D365

2 min read Nov 05, 2019


Internorm is the largest internationally active brand for windows and doors in Europe. With almost 2.000 employees throughout Europe and its headquarters in Traun (near Linz in Austria), Internorm manufactures exclusively in Austria, to the highest quality. In order to further promote international and cross-location cooperation in sales, and to provide the best possible support, the company relies on the CRM-solution from Microsoft Dynamics 365 and commissioned BE-terna with the implementation project. The UK sales region will be launched in November 2019, along with gradual rollouts in other countries.

Ideal partners for expansion

Helmuth Berger, CEO at Internorm International, is very satisfied with the agreed partnership with BE-terna and Microsoft:

We at Internorm do not have a classic corporate culture that is managed completely centrally. Our culture is characterised by entrepreneurship, decisiveness and 100% customer orientation. We have chosen BE-terna and Microsoft in order to benefit from their industry expertise in the construction supply business on the one hand, and on the other hand we are counting on Microsoft and an absolutely future-proof technology that will support us in further innovations.

With the help of the targeted CRM-solution, the sales department will be relieved of administrative work and synergies within the group will be optimally used, so that the sales department can devote itself fully to its core task - customer care.

BE-terna's agile approach fits perfectly with the corporate structure of the Internorm Group. The partners have agreed on a step-by-step introduction of the new CRM-system. Subsequent to the successful transfer of sales to Microsoft Dynamics 365 for Sales in the UK sales region, rollouts to other regions are planned.

Microsoft Dynamics 365 Sales

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About Internorm International

As the leading, internationally operating brand for windows and doors in Europe, Internorm offers trend-setting solutions to demanding customers. Since its foundation in 1931, the family-owned company, with headquarters in Traun/Upper Austria, has already produced more than 25 million windows and doors. Internorm has developed from a former pioneer for plastic windows to the industry leader in technology and innovation, and into a renowned supplier of high-quality wood/aluminum systems. From development to production, all the production stages are carried out at the three Austrian company sites in Traun, Sarleinsbach and Lannach. Internorm currently employs 1.872 people. Together with around 1.300 sales partners in 21 countries, the company is further expanding its market leading position in Europe.

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