Accenture‘s research states that for 94% of customers, speed and claim process transparency are the most significant contributors to customer loyalty.
The very structure of policyholders has been changing as millennials have slowly entered the insurance market. The critical factor that requires insurance companies to keep pace with digital transformation and technologies is the fact that policyholder expectations and needs are ever-changing.
Younger generations are attached to their phones and other gadgets, and are more likely to embrace digital channels and technologies. As a result, today‘s customers expect a fully digital experience, with tailored-made products and services.
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