Welcome to our new Head of Marketing Nordics! - Victoria Stenholm

Can you tell us a little about your previous experience in marketing and how it led you to your role as Nordic Head of Marketing at BE-terna?

My experience in marketing goes back 10+ years, with both operational and strategic work. In several of my early roles, I was the only person in marketing, which gave me broad but grateful knowledge. My last role was as Marketing Manager at a national company, and the next step was obvious: to work internationally. At BE-terna, I have the opportunity to take that next step. There is a large, competent team to learn, be inspired by, and develop with both inside and across borders.

What expectations do you have for your role as Nordic Head of Marketing at BE-terna?

My expectations are to build a cohesive team that complements each other, where we take marketing at BE-terna to the next level. We want to reach those who have a need for our products/services and be top of mind for those who will need us.

Which marketing channel have you had the most success with in the past?

I have seen significant success with webinars previously conducted, both branding webinars with 600+ participants where we invited researchers or industry influencers, but also more product-focused webinars with fewer participants, but where there is already an interest/need.

This or That

• PC / Mac
• LinkedIn / Twitter
• Online- / Offline-event
• Paid Ads / Organic Content

My expectations are to build a cohesive team that complements each other, where we take marketing at BE-terna to the next level.