BE-terna announces new operating model

BE-terna announces new operating model

2 min read Oct 13, 2023

BE-terna, part of Telefónica Tech, and a leading European provider of business software, announces an organizational change to enhance its market impact and value delivery to customers. The company introduces a new operating model that balances global standards with local needs and creates clear and growth oriented leadership structure.

As part of the transformation, BE-terna is appointing three Chief Regional Officers (CROs) to strengthen its commercial focus on a regional level: 

  • Lukas Hostettler as the new CRO DACH, responsible for Germany, Austria and Switzerland. 
  • Iztok Juvan as the new CRO ADRIATICS, responsible for Slovenia, Croatia and Serbia.
  • Stig Munkedal as the new CRO NORDICS, responsible for Denmark, Sweden, Norway and the Netherlands

In addition, BE-terna appoints Blaž Strle as the Chief Operating Officer (COO), to drive international cooperation across the group and thereby enhance customer experience across regions and technologies. 

BE-terna also appoints Werner Platzgummer as the new Chief Technology Officer (CTO), and this role will be reinforced to adopt new technologies into its business offerings even faster and streamline its technology-related practices. 

Gerald Pichler, CEO of BE-terna, said: "We always strive to better serve our customers, partners and employees." 

"By creating a more market-driven organization, we will be able to leverage our strengths, exploit synergies, increase efficiency and provide more flexible career opportunities for our talent." 

"We are ready to drive future growth and success in the dynamic and competitive market." 

Here you can find more information on the BE-terna executive leadership team.

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