One-stop e-commerce: Y1 and BE-terna enter into partnership
Press Release

One-stop e-commerce: Y1 and BE-terna enter into partnership

4 min read May 31, 2022

Leipzig/Karlsruhe, 31st May 2022 - E-commerce one-stop and easier than ever before: from conception and Business Intelligence (BI) with Artificial Intelligence (AI), to successful ERP implementation and seamless CX at  the shop front end. Thanks to this  strategic partnership between Y1 Digital AG and BE-terna, e-commerce companies will gain  a central point of contact. This significantly  reduces the highest project risk for customers: the coordination and interaction of the business software provider, shop agency and the implemented systems.

From now on, customers will receive everything, from the concept, design and strategy to development and data management, all under one roof. BE-terna is very successful in the business software environment. The company is a partner of Microsoft, Infor, Qlik and UI-Path, and supports well-known customers such as Breuninger, Jelmoli, Olymp and Alpina.

BE-terna's strengths lie in the digitalisation of its customers' entire back-office process. As a full-service provider, BE-terna specialises in driving digital transformation and optimising customer business processes based on cloud platforms such as Microsoft and Infor.

Y1 conceptualises, designs and develops a variety of leading shop systems and has thus made a name for itself as a consumer-facing agency. As a result, many major design/brand and shop awards have been won in collaborations with clients.

The retail environment is changing at a rapid pace. In order to remain competitive and meet the needs of consumers, companies must continually adapt. By combining the strengths of BE-terna and Y1, both partners can accompany their customers on this transformation journey and promote the optimisation, automation and digitalisation of the entire business model holistically  and sustainably.

Sebastian Wernhöfer, member of the board of directors of Y1 Digital AG, on the goal of the cooperation:

With BE-terna, we have gained the ERP top dog as a partner. This allows us to offer our customers a complete solution from a single source, and to make full use of BE-terna’s ecosystem if required. In addition, we are redesigning our entire workflow within the permanent teams, from which our customers will benefit greatly. We are looking forward to growing together with BE-terna. The collaboration is already bearing fruit, as the current projects with Speidel and BSTN prove.

Rico Hänel, Managing Director at BE-terna on the collaboration with e-commerce agency Y1:

As we continue to expand our involvement in wholesale and retail, it is important that we can offer our joint customers a complete end-to-end  story and offering. With our partnership with Y1, we are now able to do this. By combining our expertise in back-end processes and  strong data skills  with Y1's front-end offering, we now support the largest areas of  the consumer shopping journey.

In addition, BE-terna and Y1 are pooling their expertise in marketing and sales strategies, strengthening market positioning and, thanks to the partnership, reducing operational costs by sharing marketing channels and activities.  

Currently, both partners organise onboarding in different teams.


Rico Hänel | Managing Director
BE-terna GmbH
Bornaer Str. 19
04288 Leipzig

Sebastian Wernhöfer | Vorstand
Y1 München
Frohschammerstr. 6 Rgb.
80807 München

About Y1 Digital AG:

Y1 Digital AG offers holistic digital solutions for e-commerce: from digital branding and design, to UX/UI, development, cloud services, digital marketing and comprehensive consulting services. Its headquarters are in Karlsruhe,  with other locations in Munich, Frankfurt (a.M.), Stuttgart, Pforzheim and Aachen. At the helm of this company of over 100 employees are the board members Peter Schneider and Sebastian Wernhöfer, along with the founder, Patrick Scherr.

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Press contact:

Siccma Media GmbH
Dr. Martin J. Kirstgen
Goltsteinstraße 87
50968 Köln
Tel: 0221 / 34 80 38 31

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