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Customer Relationship Management (CRM) software enables companies to be customer-centric. CRM provides insights into each customer's history, preferences, and interactions with your company, so you know how to improve loyalty and retention.
A comprehensive suite of AI-enhanced applications that support sales, marketing, service, and field teams—empowering you to deliver personalized experiences at every touchpoint.
New to CRM? BE-terna CRM Start equips you with the essential tools to manage leads, track interactions, and close deals - without the complexity or cost of an enterprise platform.
Business owners and managers apply CRM to get insights into customer behavior, preferences, and trends. You can use this information to make informed decisions, set strategies, and allocate resources effectively.
With intelligent CRM software, businesses achieve:
Shorten your sales cycles and take control of your sales funnel.
Deliver the right message at the right moment to the right audience.
Impress your customers with exceptional service experiences.
Boost the productivity of your field service technicians.
Microsoft Dynamics NAV still gets the job done in many companies. Users know the system, processes run smoothly, and that makes it easy to put off a migration for another year or two. Meanwhile, business needs continue to evolve: companies need better connectivity, less manual work, faster access to data, and more opportunities to use automation and artificial intelligence. Microsoft, too, is focusing its ongoing development on Business Central and the connected ecosystem of Microsoft 365, Power Platform and AI.