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Customer Relationship Management (CRM) software enables companies to be customer-centric. CRM provides insights into each customer's history, preferences, and interactions with your company, so you know how to improve loyalty and retention.
A comprehensive suite of AI-enhanced applications that support sales, marketing, service, and field teams—empowering you to deliver personalized experiences at every touchpoint.
New to CRM? BE-terna CRM Start equips you with the essential tools to manage leads, track interactions, and close deals - without the complexity or cost of an enterprise platform.
Business owners and managers apply CRM to get insights into customer behavior, preferences, and trends. You can use this information to make informed decisions, set strategies, and allocate resources effectively.
With intelligent CRM software, businesses achieve:
Shorten your sales cycles and take control of your sales funnel.
Deliver the right message at the right moment to the right audience.
Impress your customers with exceptional service experiences.
Boost the productivity of your field service technicians.
CRM software is currently one of the fastest-growing types of business software. Being customer-centric is the new way to run your business and CRM tool will play the most crucial part in that. However, with so many solutions on the market, deciding which one is the best CRM for you can be difficult.