Everything you need to know about Microsoft Catalyst design thinking methodology!

Everything you need to know about Microsoft Catalyst design thinking methodology!

4 min read

The Microsoft Catalyst methodology is based on a popular design-thinking approach. The methodology comprises four interlinked phases, which results in a roadmap, for how to implement technology solutions to cover the most important business challenges and opportunities. Together, these stages make up the acronym IDEA (Inspire, Design, Empower and Achieve).


The goal of the Inspire phase, is to identify strategic goals, and initiatives, which a company can leverage to achieve and prioritize these goals. Through workshops, BE-terna guides companies through this process, and helps them produce a document covering the goal of this phase.


The goal of the Design phase is for the company to get a clear picture of the business value of the selected initiatives or projects (through a business value assessment), which was defined in the previous phase. During this stage, the company works with BE-terna to validate the proposed technological solutions (by evaluating the proposed solutions), and help ensure that strategic goals are met.


The goal of the Empower phase, is to validate the results of the first two stages with all stakeholders within the company, and to position them in the strategical, and operational realities of the company. 


The goal of the Achieve phase, is to prepare an action plan, with the necessary elements for the implementation of the jointly agreed activities, from the previous stages. 



If a company undergoes digital transformation, in a way that engages both employees and managers, a structured approach to analyse both internal processes, and the customer experience, is meant to be taken into account, both in terms of the potential of a great company culture, and the limitless possibilities of the technology. All of this can be achieved by creating a digital transformation action plan, using the Microsoft Catalyst methodology. The company will have a much more comprehensive and polished action plan, to implement the right/ important steps, on the digital transformation journey, than if it had tried to do it on their own, or with companies, who lack the holistic experience with digital business practices. Besides this, BE-terna is using a world-renowned methodology.


If the succession rate is low of digital transformation initiatives, a company can overcome this, by identifying priority challenges, evaluating them, by having a clear plan on how to overcome them (including potential 3rd party solutions that the company can use) and, above all, by setting clear priorities on how to implement the initiatives, which will lead to digital transformation (from quick wins to a future state vision - which is the goal of digital transformation).

At the same time, this approach - using the Microsoft Catalyst methodology - which includes the main prerequisites for the success of the company’s digital transformation (i.e. employees and managers), allows for a much greater commitment in performing the necessary activities, and preparing human resources for the new reality, which is agility in everything we do.


Microsoft Catalyst is a modern approach to digital transformation, and is widely adopted globally, because the Microsoft corporation supports it. Moreover, it is one of the best examples of digital transformation, under the leadership of Satya Nadella and his team. Locally speaking, BE-terna was the first to enable companies in the Adriatic region, to harness the power of this world-renowned methodology, and we have already held several workshops for our clients.

Interested in the Microsoft Catalyst Methodology approach? 

Contact our design thinking experts:

Andrej Černivec, Customer Landing Manager: andrej.cernivec@be-terna.com

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About the Author

Ivo Švrljuga

Regional Head of Sales