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HAURATON maintains customer relationship management with Microsoft Dynamics 365

1 min read • Apr 10, 2020

With its complex wastewater solutions, the drainage specialist HAURATON ensures that "everything is running correctly". The company, which is based in Baden-Württemberg, plays a leading role worldwide thanks to its extensive market knowledge and high quality, functional products. Decentralised in terms of sales organisation, HAURATON has repositioned itself with Microsoft’s collaboration tools and their customer relationship management solution (CRM). As a Microsoft partner, BE-terna started implementation in 2019 with the rollout of Microsoft Dynamics 365 for Sales and Office 365.

Learn more about the CRM-introduction and the expansion to the Microsoft platform from Rüdiger Simonis (Senior Export Manager, Hauraton GmbH & Co. KG) in the practical report.

HAURATON is a leading global company in the drainage industry that manufactures and sells reliable, durable and functional products. Professional planning and service are particularly important for large projects. This challenge was successfully mastered by a successful CRM introduction. Currently about 150 users (250 after a worldwide roll-out) now have access to a CRM that makes working with customers much easier.
A detailed insight into the implementation of transparent sales processes in the construction supply industry and the use of Microsoft Dynamics 365 CRM can be found in the Hauraton Customer Case.

Case Study