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Gartner® Report: Transform Your CRM with 5 Essential Steps
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The "Intelligent Automation" specialization is awarded exclusively to partners who meet strict criteria.
Customer Relationship Management (CRM) software enables companies to be customer-centric. CRM provides insights into each customer's history, preferences, and interactions with your company, so you know how to improve loyalty and retention.
A comprehensive suite of AI-enhanced applications that support sales, marketing, service, and field teams—empowering you to deliver personalized experiences at every touchpoint.
New to CRM? BE-terna CRM Start equips you with the essential tools to manage leads, track interactions, and close deals - without the complexity or cost of an enterprise platform.
Business owners and managers apply CRM to get insights into customer behavior, preferences, and trends. You can use this information to make informed decisions, set strategies, and allocate resources effectively.
With intelligent CRM software, businesses achieve:
Shorten your sales cycles and take control of your sales funnel.
Deliver the right message at the right moment to the right audience.
Impress your customers with exceptional service experiences.
Boost the productivity of your field service technicians.
In our previous blogpost about the Consumer Shopping Journey, we explored the different ways BE-terna can help retailers stay relevant in today's environment. The first point was to deliver a smooth end-2-end journey that will lead to loyal lifelong customers, whether it is B2B or B2C business (or both). BE-terna has been known as a back-end solution provider for many years, but in order to deliver on this point, we had to find a way to connect the back end with the front end. This is where our partnership with Y1 digital comes into play. I sat down with Patrick Scherr from Y1 and my colleague Matthias Breitenstein to talk about the consumer journey and the importance of smooth connections between front end and back end. Enjoy!Patrick Scherr, founder Y1 Digital & Matthias Breitenstein, Project Manager BE-terna