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Gartner® Report: Transform Your CRM with 5 Essential Steps
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Customer Relationship Management (CRM) software enables companies to be customer-centric. CRM provides insights into each customer's history, preferences, and interactions with your company, so you know how to improve loyalty and retention.
A comprehensive suite of AI-enhanced applications that support sales, marketing, service, and field teams—empowering you to deliver personalized experiences at every touchpoint.
New to CRM? BE-terna CRM Start equips you with the essential tools to manage leads, track interactions, and close deals - without the complexity or cost of an enterprise platform.
Business owners and managers apply CRM to get insights into customer behavior, preferences, and trends. You can use this information to make informed decisions, set strategies, and allocate resources effectively.
With intelligent CRM software, businesses achieve:
Shorten your sales cycles and take control of your sales funnel.
Deliver the right message at the right moment to the right audience.
Impress your customers with exceptional service experiences.
Boost the productivity of your field service technicians.
Microsoft is rolling out significant updates to license management for its Dynamics 365 Finance and Supply Chain Management applications. These updates streamline administration, increase transparency, and strengthen compliance.IMPORTANT UPDATESThe deadline for notifications has been moved from May 15 to September 15, 2025.The deadline for license assignment enforcement has been moved from August 30 to November 1, 2025. Effective May 23, 2025 Customers with active renewals of Dynamics 365 Finance and Operations apps in FY25 Q4 or FY26 Q1 (i.e., from now until September 30, 2025) will receive a 12-month grace period from their renewal date. During this grace period, in-product notifications and per-user subscription license (USL) assignment validations will not be enforced.