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With BE-terna’s industry solution for the energy sector, you increase your efficiency, optimize your customer relationships, and unlock new business potential in both B2B and B2C.
Decarbonization is significantly increasing the complexity of energy suppliers’ product portfolios. To meet evolving customer needs, suppliers must provide a diverse range of offerings—including renewable energy options like electricity from wind, solar, and hydropower. Integrating these sources into existing energy grids requires strategic planning and smooth coordination.
Municipal heating plans are accelerating the shift to sustainable solutions like solar thermal energy, heat pumps, local and district heating, and biogas. This transformation presents energy suppliers with strategic, technical, and sales-related challenges as they work to deliver economical and future-ready offerings. By expanding renewable heat sources, deploying intelligent heating networks, and tailoring solutions to different supply areas, they can take an active role in shaping the future of heat supply.
As energy products and services become more complex, customer service teams need deeper expertise and continuous training to support customers with confidence and efficiency. At the same time, energy suppliers must invest in modern CRM systems and digital tools to handle high volumes of inquiries and better meet customer expectations. BE-terna supports this with intelligent solutions like chatbots, voice bots, and AI-driven service automation—helping to boost satisfaction and build lasting loyalty.
For 13 years, BE-terna has been supporting companies in the energy industry in digitizing business processes along the customer journey in marketing, sales, and service. As a Solution Sales Specialist, I see it as my responsibility to understand individual requirements and to support my customers in the best possible way during the selection process of a system solution based on Microsoft and BE-terna standards.
