Can an advanced CRM become easy?

Wednesday 25 January, 2023 10.00-11.00


Date: Wednesday, 25 January, 2023
Time: 10.00-11.00
Where: Online
Register for the Event

We know what you're thinking - it's never easy. But we at BE-terna want to break it down for you! During this webinar, we will talk about recurring challenges that small/medium-sized companies with relationship sales get connected to sales work. Also the challenge of taking on advanced functions that will in turn create competitive advantages for the sellers without it being complicated. 

We will discuss challenges such as: 

  • The risk of losing knowledge of the customer if we lose key people in sales. 
  • The risk of missing changes in the buying behavior of a customer. 
  • The risk that we talk a lot with some customers but miss opportunities with others. 
  • The risk of missing expiring contracts. 
  • We believe the customer is satisfied --> but we do not have a structured follow-up. 


We will explain how Microsoft helps to deal with these problems and what crucial points you as a sales manager should focus on. This will then provide an understanding of why advanced functions and simplicity in combination have become important. 

The speaker for this webinar is BE-ternas own CRM and sales specialist Jörgen Gotthardsson. He has 10+ years of experience.

About the Author

Jörgen Gotthardsson

Teamleader CE - CRM and Sales Specialist

Don't miss out!

Wednesday 25 January, 2023 10.00-11.00