BE-terna and Adacta Team up to Help Insurers Benefit from Improved Customer Experience and Organisational Efficiency
Press Release

BE-terna and Adacta Team up to Help Insurers Benefit from Improved Customer Experience and Organisational Efficiency

4 min read Apr 07, 2021

Adacta and BE-terna are pleased to announce they have entered into a global strategic partnership, combining Adacta’s leading insurance platform AdInsure with BE-terna’s Insurance cloud CRM, Power Platform. Based on future-proof technology, this alliance will allow insurers to completely transform and prepare their sales and customer care activities for the digital age. 

Digital is on the rise. New technologies and new market entrants along with changing customer expectations are forcing insurance carriers across the world to redesign their customer-focused processes. However, modern technology is a prerequisite. To improve customer experience and drive operational agility, efficiency, and savings, insurers can now turn to two leading solutions on the market, Insurance cloud CRM and AdInsure insurance platform.  

How to Digitize Claims to Drive Efficiency and Customer Experience

BE-terna’s Insurance cloud CRM empowers sales, marketing, and customer services teams with all the data and tools needed to exceed their customers expectations and build end-to-end business solutions that completely reinvent their daily operations. Flexibility, scalability, and comprehensive functionality are equally important when it comes to core insurance processes. Adacta’s AdInsure insurance platform supports entire insurance value chain, from product development to sales, claims, and reinsurance, while its strong integration capabilities ensure swift and simple connectivity to emerging technologies, partners, or service providers.

Policyholders are changing the future of claims

There is no doubt digitalization is often driven by the ever-changing customer expectations. But in the process of transformation, we must consider users too,” said Boris Bajic, CEO of Adacta. And when it comes to insurance teams, we want them to have the flexibility to design their work process to their specific needs. We have seen the enormous difference BE-terna’s Insurance cloud CRM solution made to our clients. We are very excited to see all the different, innovative ways insurers will use this solution to empower their teams, serve their customers better, and consequently, gain a competitive edge on the market.”  

Adacta and BE-terna are no strangers. The two companies have joined forces while working with DVA, Germany's highly specialised industrial insurance broker for transport solutions and large construction projects.  

World is becoming flat and transparent; companies can offer services in almost any geolocation while customers have the power in their hands make informed purchase decisions. With increased pressure on digitalization and a search for differentiation, companies are looking for the best of the breed solutions from specialised vendors. This is no silver bullet solution, integration of multiple system can result in individually pieces falling apart, causing hight costs, inefficiencies and disruptions in day to day operations. BE-terna and Adacta cooperation is bridging a gap between the best, providing customers two specialised solutions seamlessly working together as one.  

Blaž Strle, COO, member of the management board BE-terna 

About BE-terna 

BE-terna, an innovative provider of digital technologies, cloud services and tailored end-to-end business solutions, helps companies around the globe to transform their business, empower people and drive change while serving their customers. As a full-service provider, BE-terna specialise in driving digital transformation and optimising business processes based on the Microsoft and Infor cloud platforms. BE-terna offers and combines best-in-class ERP, CRM, HRM and data analytics to industry-specific and customer-centric solutions.    

BE-terna is a member of the Microsoft Dynamics prestigious club, ‘The Inner Circle’, which honours high-performing partners for their commitment in developing innovative solutions based on Microsoft technologies and represents the top 1% of Microsoft Dynamics partners worldwide. 

About Adacta 

Adacta is a leading software provider for the insurance industry. Its insurance platform – AdInsure – provides Life and P&C insurers with a future-proof way to streamline their operations and processes. Since 1989, Adacta has spent decades helping insurance organizations grow their digital capabilities and drive increased profit. Their mission is simple: Empower tomorrow’s industry leaders to realise their potential through technology 

About AdInsure 
The AdInsure insurance platform is the digital foundation your business needs to keep up with industry changes. It connects and supports all your teams, helping you work smarter, launch products faster, and provide modern customer experiences.  

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