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E. Breuninger GmbH & Co.: Safeguarding the future with BE-Fashion
Case Study

E. Breuninger GmbH & Co.: Safeguarding the future with BE-Fashion

3 min read Jun 15, 2017

In October 2015, BE-Fashion based on Microsoft Dynamics AX was successfully put into operation at the Stuttgart fashion and lifestyle company E. Breuninger GmbH & Co. The state-of-the-art, integrated ERP system covers all essential merchandise management processes.

BE-Fashion was established as the ideal solution in the comprehensive 2012 selection process. By opting for the global player Microsoft in conjunction with the Microsoft Gold Partner BE-terna, Breuninger was safeguarding its future, as well as ensuring optimum scalability and industry expertise. BE-Fashion went into operation in October 2015 after a project term of just 25 months. More than ten existing individual solutions were replaced and functionally merged for this purpose.

By introducing BE-Fashion, Breuninger’s requirements – from sector-specific master data management and central ordering, to merchandise logistics and store management, plus the integration of EDI processes – were implemented in a single solution. Today, the BE-Mobile add-on, implemented on more than 800 mobile devices, is guaranteeing a uniform, workflow-controlled merchandise recording and movement process. So, in addition to the POS solution, the Breuninger card system and the online shop were seamlessly connected.

Solid growth and a high level of staff satisfaction

All the tasks were completed superbly thanks to the focused and structured cooperative relationship between Breuninger and BE-terna. The project was based on the Microsoft Sure Step method and was linked to BE-terna’s process-focused approach from the analysis stage back in January 2013. The new business solution automates and simplifies all the work processes, creates transparency and is absolutely essential for solid growth. It also ensures a high level of staff satisfaction, since employees are largely working within the Windows world, with the familiar usability and existing integration with applications such as Word, Excel, Outlook and SharePoint.

About E. Breuninger GmbH & Co.

Breuninger, a fashion and lifestyle company, was established in 1881 by Eduard Breuninger. Today, it is one of the leading department stores in Europe. For more than 130 years, Breuninger has been setting high standards in fashion, beauty and lifestyle with an exclusive selection of international designer brands and specially selected newcomer brands.

In addition to a sense of style and a flair for trends, Breuninger is all about a strong customer focus. The services it offers – such as the special service, the in-house tailoring studio, Click & Collect, Shop & Order, or the shuttle service – ensure a unique shopping experience. Throughout Germany, the multi-award-winning multi-channel company has eleven Breuninger stores and employs over 5,500 members of staff. Launched in 2008, the online shop is one of the most successful online shops in the premium segment in Germany.

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