HOSPITALITY.CRM

Delight your guests through an effective customer journey

The easy to use Comprehensive Customer Relationship Management (CRM) software is developed for the hospitality industry with the aim of improving your efficiency, performance and your guest experience.

A tailored CRM solution for improving your guest experience

  • Dedicated data model for the hospitality industry enables a truly 360°customer view and a central guest profile 
  •  Integrates with your property management system and central reservation system
  • Unified front-end user interface for agents in the reservation center and omni-channel support
  • Effective support of key business processes (reservations, cancellations, re-booking, changes)
  •  Support for B2B sales processes & loyalty programs
  • Event-based personalized marketing campaigns for before, during and after stay
  • Advanced segmentation and guest profiling and customized business analytics and reporting
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Guest Experience Journey

Inspiration

Begin building relationship with your guests from the very beginning - make an impact with full omnichannel support.

Decision

Help your guests find the right offer that will meet all their criterias, answer additional questions and direct them to the final step.

Pre-stay

Leverage the data you have on your guests before they arrive at property and deliver personalized and relevant messages.

Arrival

You already have all the information you need to make an arrival personal. Offer additional services and make the guest feel welcome and special.

On-property

With Hospitality.CRM you can easily identify the next best offer based on your guest's preferences and interests.

Departure

Your guests are the most reliable source of information. Use the opportunity to capture their preferences, consents and opinions.

Post-stay

With all the information in one place, it's easy to stay in touch. Customer care and loyalty activities will keep your guests' memories alive.

Delight your guest through an effective customer journey

Entire customer journey at hand and advanced business analytics empowers you to boost guest loyalty and increase your revenue.
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  • True 360° guest view
  • Reservations and stay support
  • PMS integration
  •  Intelligent guest record identification: central guest profile created using the data collected in PMS during the reservation process
  • 360° for B2B partners
  • Guided sales process (agencies, partners, multi-reservations, allotments)
  • Proposal and contract templates
  • Stop booking notifications after sold-out capacities
  • Productivity targets and goal management
  • Office 365 integration (productivity tools)
  • Managing conference and event rooms (MICE)
  • Guided sales process (agencies, partners, multi-reservations, allotments)
  • Proposal and contract templates
  • Stop booking notifications after sold-out capacities
  • Productivity targets and goal management
  • Office 365 integration (productivity tools)
  • Managing conference and event rooms (MICE)
  • Manage members
  • Track score and rewards
  • Manage promotions through vouchers
  • Portal for guests
  • Omnichannel reservation center support (chat, E-mail, social, calls, web)
  • Unified front-end user interface for agents
  • Support for key business processes (reservations, Cancellations, changes) integrated with PMS
  • Complaint management
  • Integrated BI solution
  • Booking channels reports
  • Enquiry reports
  • Marketing analytics
  • Ad-hoc reporting for corporate decision makers and data analyst
  • Custom report engine for personalized reports and metrics
  • Event-based campaigns for notifications sent before, during and after a stay
  • Advanced segmentation and guest profiling
  • Advanced campaign response tracking based on reservation and stay date
  • Digital marketing automation
CASE STUDY

Over 6,5 million of overnight stays per year

Find out how our client Valamar has created a memorable stay for millions of guests with the help of CRM solution.
Read Case Study

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